Setting Up ReplyAuto AI for Facebook Comments on a Shopify Store

Facebook comments move slower than Instagram's but carry the same risk: an unanswered product question is a lost sale, and a badly handled complaint is public.

Start with the account connection

Automating replies starts with connecting the Facebook Page tied to your store, and — separately — connecting Shopify so replies can reference real products, not guesses.

Index what you actually sell

Once connected, the system needs to read through your catalog, FAQs, and policies once, so it has something to check comments against. This is a one-time setup step, not an ongoing chore.

Decide what sends itself

The safest starting point is: routine questions (price, availability, shipping) auto-send, and anything else — complaints, ambiguous phrasing, anything emotionally charged — gets flagged for a person. That split is what makes automation feel safe rather than reckless.